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 Susan L. Jurevics is Senior Vice President, Global Retail CRM and Brand Marketing for Sony Corporation, where she is responsible for the development of integrated consumer marketing programs that combine Sony's electronics and entertainment assets. Susan works with Sony's many operating companies, including Sony Pictures Entertainment, Sony BMG Music Entertainment, Sony Computer Entertainment America (PlayStation), Sony Electronics, and Sony Ericsson Mobile Communications. Having led the consolidation of media planning and buying across multiple Sony companies, Susan oversees Sony's North American Agency of Record agreement with media services agency Universal McCann. She successfully repositioned Sony.com into a cutting-edge consumer platform, winning a 2007 Webby Award. Susan has twice received Sony's CMO Award for marketing excellence and campaign impact. Susan's prior experience includes more than 10 years of senior brand marketing roles at Mattel and Nickelodeon. She is a frequent lecturer in Stern Business School's Entertainment, Media & Technology (EMT) program. She is currently the chair of the NYU Stern EMT Committee and former chair of the NYU Stern Alumni Council, and was the 2003 recipient of the Stern Women's In Business (SWIB) Distinguished Alumna Award.
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